Brad, a long time reader of this blog who has his practice in the outskirts of Chicago, made the decision to take the steps necessary to upgrade his book of business to include a greater percentage of larger, more profitable clients.
As a result of some low key, one-in-one marketing, he subsequently met a business owner who was just beginning the process of finding a new accounting services provider. Along with two other candidate firms, he asked Brad to make a presentation to him and his execu…
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Posted on January 24, 2010 at 10:36am —
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